Persona is a blockchain-based identity management solution that allows individuals to easily update the data that they share with a variety of third parties as well as relieve efforts of corporate clients in order to keep their data up to date. Persona technologies ARCH blockchain and state-of-the-art technology to offer other identity solution that is secure and complete. This product is in accordance with the requirements of GDPR and provides the means to secure stored, distributed, and process the data.
The persona was designed as a decentralized application with no single point of failure, storing encrypted records all individual has control over the granularity of the details they want to share, with whom they share it and for how long. With the release of the Bitcoin in late 2009, Satoshi Nakamoto offers a glimpse of the technology underlying the decentralized network, blockchain.
Main Goals:
To make use of the identity management services for individuals based on what blockchain technology can offer.
To protect an individual’s personal details. Although it was clear that individuals need to provide details to various entities, their have no control over it afterwards. Persona put people back into the driver’s seat.
Empower each person and to give them the power to what it shares and with whomwhen it comes about the identities and their personal details.
Allow third party entrusted with personal details that enrich their services by offering confidence as the service.
To prevent fake news, by giving decentralized identity management system, Persona would provide the level of trust we all need as we rely on news based on the profile of public Persona from the makers of any content, we can keep track of news to source.
To streamline the onboarding process since someone probably already checked by some entity registered in the system
Main Points of Technology Which Offer by Blockchain
Replace the middlemen: no longer need to side with the mandate, and trusted by both parties involved in the transacti
on.
Decentralization: there is no single point of failure, when the attacking the network is nearly impossible.
Immortality: the notes are written in blockchain there forever, cannot be changed
Consequences of Disobedience:
Position and notoriety Risk
implementation of the regulatory obligations set forth by GDPR to notify the authorities when a data breach occurs, it will result in increased law enforcement activity. The first to be affected is the company’s market position and reputation, which would be compromised.
Geographic risk
the new rules cover all companies and organizations that offer goods and/or services to the EU market or it monitor the behaviour of the citizens of the European Union to offer the goods and/or services. Here also included all the data analysis company
The sanctions
a significant Fines of up to 4% of the global annual turnover or €20Million, depending on where the greater will be applied to companies that failed to comply with the new regulations GDPR.
Calendar/Schedule Token sales
Private sale: 15.12.2017–15.01.2018
General Sales: 23.01.2018–30.01.2018
General sales II: 01.02.2018–08.02.2017
General sales III: 09.02.2017–16.02.2018
The distribution of Tokens: 30.03.2018
Token Persona (PRS)
The number of tokens that PRS 100 million will be seeded. The price for one token is PRS $0.2 total Allocation to PRS 100 million are:
70 million allocated to the PRS TGE. 15 million allocated to the PRS team consisting of the founders. tokens that are assigned to the team will be held over a period of three years, broken down into annual payments as follows:
10% on genesis
30% after 12 months
30% after 24 months
30% after 36 months
PRS 12 million allocated to Fund Startup Persona
PRS 1 million allocated to the counselors. The token is allocated to advisors will be hired for a period of 6 months
PRS 2 million allocated for the gift
On January 1st, 2018, the pre-sale for the Persona blockchain project will be live.
Persona represents a solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details.
Persona started as a startup part of the Catalyst Societal General Corporate Accelerator in Romania where it was one of the three finalists. In December 2017, Persona obtained the 2nd prize as part of the ICO Pitch Competition during the d10e Conference in Bucharest.
Persona’s Goals Moreover Explained
to leverage on identity management services for the individual based on what the blockchain technology can offer (no middle man, immutability, strong built-in encryption, no single point of failure);
to protect individuals personal details. While it is obvious that individuals need to provide their details to various entities, they have no control over it after sharing. Persona is meant to put individuals back in the driver seat when it comes to sharing personal data;
to allow entrusted third parties which with private details they manage can now offer trust as a service;
to streamline on-boarding process since an individual might be already checked by some entity enrolled in the system.
to prevent fake news, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, anyone (news aggregator, internet search engines or individuals) can track down news to their source.
The team that started Persona project have extensive experience in blockchain technology. Ioana Frincu and Dan Cearnau have delivered more than a dozen ICO projects for their clients while Stefan Neagu is one of ARK blockchain co-founders ($750M+ market cap blockchain technology).
The project’s advisors are Johan Gabriels (ex Mastercard CFO), Cosmin Bucur ( ex Royal Bank of Scotland Head of Treasury), Mike Doty (ARK Board Director) and Cristian Lina (Managing Partner @Eversheds Lina&Gruia).
The soft cap for this project is $9. 3M and the hard cap is $14M and the funds are raised through a private sale and a public sale, accepting ARK, ETH and BTC.
The Persona team sees the project as a foundation for identity management services starting from individual KYC and going further towards securing an IoT device. To deliver the promise, Persona blockchain is built using the ARK blockchain in order to inherit its smart bridge capability so other blockchain projects will benefit from asking and accessing the Persona blockchain. Developed using the ARK blockchain, Persona could eventually offer P2P payments, reputation system, or even micro-lending.
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