Have you known a market place that will be benefited for the Ads campaigns? This is about it. Thrive is a marketplace where ads can be bought or sold at competitive rates. The concerns of advertisers are growing in terms of brand safety and transparency—especially with the evolution of digital advertising. Advertisers are particularly worried about the type of content next to which their ads will be placed. As a result, today’s advertisers and digital marketers are developing innovative ways to find premium placement for their ads, and their research has led them to blockchain technology. By using the revolutionary blockchain technology, a team of forward-thinking digital advertisers and developers created a robust decentralized ad marketplace—Thrive, Thrive is a marketplace where ads can be bought or sold at competitive rates.
Thrive history
The world of digital advertising is evolving and becoming monopolized and revenues have skyrocketed over recent years. This sudden, meteoric rise of digital advertising has led to the development of many ad exchanges such as OpenX, AOL’s Marketplace, Criteo, Google DoubleClick, and AppNexus. Giant ad exchanges have established strict membership criteria and ground rules to make sure that the participating publishers pass the transparency and premium tests. By doing so, these big ad networks are trying to push their own personal interests and financial agenda. That is how Thrive was conceived. Thrive, also known as Thrive Labs, was built to disrupt the world of digital advertising with the help of the blockchain technology. As the cheapest and most premium ad marketplace, Thrive will use a variety of blockchain technologies such as smart contracts to reinvent the way advertisements are bought, sold, placed, and consumed. It is interesting to note that before Thrive, several attempts were made to decentralize advertising. However, these blockchain-based products are yet to achieve maturity.
Thrive In Depth Analysis
Thrive Based in Italy, Thrive Labs is controlled by WEBOOM—a company that has rich experience and deep expertise in digital advertising. Thrive is the first-ever community-based, meritocratic advertising marketplace where every participant becomes a solid contributor in defining commercial benefits and crystal-clear publisher interests. Thrive’s community is the backbone of its business model. Every participant—reviewers, consumers, publishers, and advertisers—is eligible to improve the platform’s economic performance. In addition, the platform will try to improve the conditions of all these participants by:
Monetizing a publisher’s content.
Bringing down an advertiser’s campaign-management costs.
Paying the users for providing their behavioral data.
Top of that, every single payment (or any other transaction, for that matter) on this platform will be backed by smart contracts. Users of the ad platform can therefore be confident concerning data transparency and payment processing. Adding to its credibility, Thrive Labs has conformed to MSFA securities regulations. As a result, Thrive is not just a simple idea. Instead, it is a complete revolution in the making.
Thrive innovation
As is the case with every successful crypto project such as ABT, QSR, COR, STQ, SETH, Hamster, Thrive’s foundation is laid on innovation alone. Here are a few key points that show how much innovative is the project’s team.
A thriving, transparent, safe community
When any vertical is successfully disrupted by a blockchain and smart contracts, it will become transparent and safe. This is the case with Thrive. This decentralized ad marketplace uses the capabilities of a blockchain and smart contracts to make data immutable, transparent, and safe. This blockchain-based ad marketplace is building and integrating a robust, active community that is characterized by transparent, clear engagement rules.
Bringing down advertisement costs
As Thrive has fully implemented the blockchain technology and smart contracts, it has successfully reduced advertisement costs. This is because if there is a blockchain, there will be no need to have middlemen. As a result, more and more businesses are switching to blockchain-based ad platforms.
Introducing a reputation management mechanism
A dependable, sustainable, transparent reputation management system will definitely minimize the risk associated with fraudulent behaviors. A publisher’s reputation will be regulated by two parallel mechanisms.
Reviewer’s reports:
Several reviewers will join the platform to analyze the content a publisher posts on the marketplace. These reviewers will analyze a publisher’s publishing history in order to rate it.
Anti-fraud mechanism:
Here, an algorithm will analyze the platform’s transaction parameters found on its blockchain. Based on the analysis of a publisher’s transaction parameters, its credibility will be automatically adjusted.
Thrive token sale
Being an ERC20 compliant token just like Crowd Genie, Cointed, LALA World, PocketInns, Perkscoin, Bananacoin, Theta, the Thrive token (THRT) will be supported by every wallet that supports Ether. The list of wallets supporting this token includes MyEtherWallet.com, Jaxx, and Ethereum Wallet. The smart contracts built for streamlining the token sale will be reviewed by independent third-party auditors, and this review will ensure that the code’s integrity and security are intact.
Now Its ICO Time
Other ICO details
Token symbol: THRT
Token standard: ERC20
Hard cap: EUR 50,000,000
Token supply: 200,000,000 THRT + bonus
Exchange rate: 1 THRT will correspond to 0.5 EUR
Payment via: ETH
Other Information
All the unsold tokens will be burnt.
Every token sale round will follow AML (Anti-Money Laundering) and KYC (Know Your Customer) policies.
The coins are native to this ad marketplace only.
The THRT tokens will not give the rights to revenue sharing and will not even represent company shares.
Token sale details
THRT token private round: Until the end of January 2018.
THRT token public pre-sales: The launch is planned just 15 days after the private round ends.
THRT token public sales: The launch will be planned few weeks after the public pre-sales is finished.
Thrive team
Every successful ICO campaign, such as LH Token or Inspeer or BananaCoin, relies on a robust team. Similarly, Thrive is backed by a squad of expert digital advertisers, marketers, and cryptographers. This team has brought the best version of decentralization to the digital advertising ecosphere.
Summarizing Thrive
All in all, Thrive has planned to bring much-needed premium decentralization to the digital advertising landscape. Based on blockchain and smart contracts, this marketplace will introduce the highest levels of transparency and safety of the stored data. Furthermore, the platform will use smart contract-backed payment systems to lower advertisement costs and make compensation frictionless. Put simply, Thrive is the future of digital advertising—and that is why any ICO token investor should consider joining Thrive’s ICO sale. The development group behind Thrive is preparing to contend against leading service providers contained by the global advertising business, like AdWords or Google AdSense, by simply automating the compound procedure of revenue distribution advertisement.
Moreover-Thrive
Time and again, advertisement margins, revenue shares, and rates (CTC, CPM, et cetera) are not provided transparently as available data to the content creators. Thus, it has grown to be considerably difficult for the content creators as their livelihood depends on advertisement-based revenue to envisage potential profits and revenues to back their business operations. Via the Blockchain technology, Thrive is capable of ensuring a full safety, data security, transparency, and consumer’s wages. It’s the set programming of the in-built cryptographically encrypted network and Blockchain technology, which enables each data part to be examined as public info. The Thrive platform has innovative ways of running the consensus and transacting groupings to better management of short-term storage and to avoid platform flooding and anti-bot proprietary algorithms that make use of relative behavioral models. Their Blockchain segmentation is used to simplify the progress of the device storage with restricted memory. These are the chief technological breakthroughs of the Thrive Platform in an attempt to set up the foremost “Marketing oriented” industrial Blockchain. With Thrive, the content creators would not experience related issues like that of YouTube platforms where the content is demonetized unfairly. Lately, content demonetization practices on some major platforms have become a grave concern for both the advertisers and content creators since over 50% of their proceeds were eradicated overnight.
Thrive Venture
The Thrive venture is targeting a quickly rising market in the digital advertising arena. The overall addressable market for the Thrive platform is near $310 billion. If it can launch itself as a main service provider in the market, Thrive will evolve into a principal advertising marketplace. According to the Thrive team, the worldwide digital advertising expenditure, including both laptop and desktop computers, plus mobile devices were projected as $198.4 billion in 2016. The figure is only forecasted to continually increase in the future, reaching an entirety of $310 billion by 2020. Initially, both publishers and consumers who are eager to share anonymous information voluntarily will acquire monetary payments. This is something that all businessmen are unconsciously doing for free of charge.
Thrive Labs team regrets to inform the community that Koji Miura resigned from Extravaganza. As a consequence, Koji Miura has been removed from Thrive advisory board and is not representing Thrive in any circumstance. After a careful evaluation of the case and considering as well the way this partner is managing other Crypto related projects is not in line with Thrive’s ethics and philosophy, we have chosen to immediately remove Extravaganza and its CEO Atsushi Hisatsumi from our Advisory Board. We apologize to our community, the partnership was made in absolute good faith from our side to promote Thrive on Japanese market.
Official Links for More Details
Official Web : https://ico.thrivelabs.io
E-mail:info@thrivelabs.io
Telegram Group:https://t.me/thriveico
YouTube: https://www.youtube.com/channel/UC-mEhSbHxY8tIG7T9MK-nZg
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